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Can local media find a new home in real estate?
Ah, real estate. It used to be such a wonderfully profitable sweet spot for newspapers, back in the dear, now-dead days before the Web. And now it’s just a shadow of its former self. The real estate...
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The next media disruption tool: Predictive analytics
Yeah, sure — Big Data. We get it, right? We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who’s in the marketing...
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Power structure: Another “Big-J” project for strapped newsrooms
Last time I blogged about a fairly simple but powerful “Big J” journalism project we did years ago in my hometown, shaking up the judicial system in a very positive way. Here’s another “Big J” project...
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Editorials: Headed for extinction?
Powerful local advocacy is essential to your news brand As the relentless decline in ad revenues empties more and more newsroom desks, there’s been a little-noted side effect: Waning commitment to...
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Why the bitter U.S. political divide? Blame the digital information explosion
Most Americans would agree that our country is more fiercely divided along political lines today — Democrat/Republican and liberal/conservative — than ever before in our lives. Through the last two or...
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In the political fray, don’t guess at motives — debate the facts
Motives, motives, motives. Why did President Donald Trump dismiss FBI Director James Comey? Why did Hillary Clinton operate a private email server when she was Secretary of State? Why did FBI Director...
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In Jacksonville, a new business model for the local editorial voice
Back in April, I lamented the steady decline in commitment to local editorials across the shrinking newspaper industry with this post: “Editorials: Headed for extinction?” It’s a sad story. As ad...
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In a disrupted industry, how can you future-proof your career?
Here’s the plain truth: If you’re an early- or mid-career employee of a company that still depends heavily on print revenues, you need a plan. Jobs have been disappearing from these media companies at...
View ArticleOne more time: Our content is failing our industry
The year was 2005, and the scene was a meeting of the Newspaper Next Industry Task Force — some of the best and most innovative minds in the newspaper business. In midstream, the brilliant and...
View ArticleSome parting words about what our industry needs to do
Folks, this may well be my last post — and I mean to try to land one more punch on the way out. In the five years since I created MediaReset.com, I’ve tried once a month to serve up to our industry...
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